Austin Fashion Week should be officially renamed to Austin Fashion Fest. Like other festivals held in the city, this week long event spans prime neighborhoods, transforming storefronts and sidewalks to venues, stages, and now, catwalks.
Choice sponsors, such as the locally crafted Tito's Handmade Vodka have assisted Austin's most stylish in forming new, helpful connections and in fending off the constant 100 degree temperature. The combination of live music, trunk shows, in-store socials, and local talent cultivates an intoxicating collaborative energy completely unique to this city.
Last night, what began as a small storefront soiree quickly turned into a full-on rock concert fronted by none other than the very designer showcasing his collection of chunky, covetable, and bad ass chains.
The store? Buy Definition. The designer/rock star? Tyler Reed Cochran of Via Christa and Johnny Credit. An alliance of this capacity is exactly why Austin Fashion Week should be officially renamed Austin Fashion Fest: a week long style extravaganza bringing together community, fashion, and music through creative merchantry.
Originally functioning as an online exclusive storefront, owner and merchandising genius Esti Choi has swiftly brought Buy Definition to South Congress, complete with a diverse showcase of collections ranging from the ultra obscure to the hip staples. The space also functions as a perfect platform for the city's most stylish talent to come together and celebrate their creative endeavors.
Last night's event kicked off with a Via Christa trunk show. Via Christa is a delicate, yet raw, hand-crafted collection of chains and accessories. It exudes an Edwardian heirloom feel. Tyler fuses "elements of the macabre" with "found objects and recycled materials" in an effort to "reincarnate the past by binding it with the eroticism of the present."
Mission accomplished. But the night didn't stop there. Truly a man of many talents, Tyler and his band Johnny Credit took the stage and rocked out with a custom couture microphone and a shoulder pad nothing short of amazing.