This time around, Jessica Simpson is taking jeans seriously. The celeb is relaunching her denim label this autumn, and will host an informal party/Spring 2011 presentation in New York a few days before Fashion Week.
Our source tell us that instead of using models, the singer/actress/personality has enlisted some of her best mates--including CaCee Cobb and sister Ashlee--to show off the new styles, which include denim and other pieces from her main collection, sold at department stores like Macy's.
Simpson is going to personally style the girls, so it should make for an interesting evening. Think of it as something light and not too serious--like the woman herself--before the fashion week madness begins.