Fashion designer, art collector, venture capitalist, photographer, and all around Renaissance man Jean "Johnny" Pigozzi officially opens his flagship store LimoLand in the Meatpacking district next week, but we got a peak at the store and, more importantly, Pigozzi's first full menswear collection yesterday.
Pigozzi is a colorful character--literally. It's evident in the decor of the store (carpeted in AstroTurf, dotted with overstuffed aqua-colored arm chairs) and the clothes themselves. Limoland's blue-faced mascot, Mr. Limo, is based on the work of late Tanzanian artist George Lilanga, and Pigozzi describes him has "the most elegant limo driver in the world," who is "a bit of a snob." He likes that Mr. Limo looks so different from a "'pretentious' polo player or a 'menacing' crocodile." Before he started his own line of basics in 2007, Pigozzi shopped in Harlem because it was the only place he could find his size (XXL or XXXL) in what he calls "fun colors." Harlem's vibrancy has certainly inspired his first full menswear collection. The collection features menswear staples like the polo, button down, and v-neck sweater, infused with Pigozzi's wicked sense of humor and penchant for bold colors. Button downs have bright contrast stitching and v-neck sweaters have got elbow patches in blinding primary colors. He's also paired up with Yoshida Porter bags from Japan and Canadian outwear brand K-Way to offer versions of their classics in crazy loud colors.
And since Pigozzi seems like a guy who dresses and does as he pleases, he's also included a piece in his collection that is not yet a staple for most Americans--but he's hoping it soon will be. He's created his own version of the North African Djellaba (a traditional floor length, long sleeved robe worn by men in Arabic speaking countries) and he's calling it the LimoLaba.
So a question to our male readers: Would you wear the LimoLaba?