Last season, I didn't love Alexander Wang, but I did love the concepts. The pinstripe, the baby bells, the camel--these were all items or ideas that I knew would become important to fashion soon, if not immediately. Camel and baby bells caught on fast. Pinstripe is still yet to emerge, but I feel its presence underneath the surface.
Maybe it was the negative press garnered from his last collection, or simply the desire to move away from trend-heavy pieces. But this season's Alexander Wang show was entirely new, yet not totally fresh.
The first half of the show was all white--I tweeted that I was sure "clean slate" would pop up in nearly every review written about the collection. But it really did seem like some sort of rebirth--Wang even painted his models hair and eyebrows with streaks of white.
Alexander Wang is continuing on what seems like a mission to turn New York City in Alexander Wang City with unconventional guerrilla-like marketing. On Monday, he launched a new campaign for T by Alexander Wang with a video starring Spankrock and Santigold and a "wildposting campaign" of still images to be posted around New York City. This morning, an image of Raquel Zimmerman from the Alexander Wang fall campaign was released with the news that another film had been produced for the designer's main line.
It stars Zimmerman and was shot in an abandoned factory in Red Hook, Brooklyn (Great minds think alike?). Wang told WWD, “We’ve rented these trucks, and the video will be projected from the trucks onto the sides of buildings. Some will be roaming, some planted.”
According to Wang's PR, these screenings will take place tonight, tomorrow night and Friday night "around 9pm" in the following locations:
Santigold and Spankrock dance around in soft tees from T by Alexander Wang for the label's fall campaign to an exclusive remix of Santigold's new single "Go." We kinda wish the designer himself was dancing around in his tees too. He can totes bust a move.