In two short years, Milk Studios has become the place to show at New York Fashion Week. While Lincoln Center's got the grandeur, Milk's got the cool factor.
But who's responsible for its success? Of course there's Mazdack Rassi, creative director of Milk Studios and the unofficial face of MAC&Milk. But who else works behind the scenes? We've highlighted four major players who make MAC&Milk happen.
Jenne Lombardo MAC's former director of global fashion, talent and special events is still on the job, albeit in a freelance capacity. Alongside former counterpart Sarah Robinson, who has also left the brand, Lombardo lead the development of the MAC&Milk concept. She's the one who oversees the choosing of the designers, marketing partnerships, and building the venue. “What I love about this team is our conceptual understanding of New York culture," Lombardo tells Fashionista. "I think that’s why MAC&Milk and this whole subculture is so interesting and positive for many people. I think you really get a sense of this community when you're here."
Mazdack Rassi A former real estate agent, Rassi is Milk Studios' creative director and a managing partner in the company. Effectively, he is Lombardo's counterpart at Milk when it comes to Fashion Week. And as we said before, he's really the face of the brand. Rassi is the one taking care of the high profile folks running in and out of the venue--he's also the one schmoozing potential marketing partners.
Keith Baptista KCD's offices are in Milk Studios, so it makes sense that the company's vice president of creative services is in control of the physical production, execution, and coordination of the shows. As one of the top publicity and production firms in New York and Paris, Baptista's involvement is integral to making MAC&Milk work. "We joined the MAC&Milk project to support the new generation of designers," says Baptista. "With each season, our team is more excited with the depth of talent and the sense of community that is exhibited during the week."
Nur Khan The nightlife impresario owns Kenmare and Don Hills with Paul Sevigny--and the duo has set up a Kenmare satellite in the Penthouse at Milk, with chef Joey Campanaro behind the menu. Khan and Sevigny have scheduled gigs all week at Don Hills, where the fashion crowd tends to hang out these days anyways.