LONDON--I ran in and out of Louise Goldin's intimate presentation at St. Martins Lane, mostly because I felt feverish, but also because, well, there wasn't much to see.
Yet this was most certainly a positive. The celebrated designer decided to pare things down this season. There were just a few looks in four colorways: red, black, white, and nude.
Maybe Goldin's restraint had something to do with her late October plans. The designer will launch a Swarovski-sponsored film with ShowStudio's Nick Knight. However, the film won't just show off Goldin's Spring 2011 wares. It will allow 80 random individuals to "direct" the model in the film via Skype. (You can enter to be one of 80 by emailing email@example.com with your Skype username and email. If you're chosen, ShowStudio will email you 72 hours before the event with instructions.)
It might also be a simple reaction to the colorful digital prints sent down nearly every runway these days. Goldin recently called the collection "sports couture" in an interview with British publication Stylist, and that description makes perfect sense. It was all very body con, with lots of stretchy, sheer panels, and a patent panel here and there. The diamond pattern on one dress gave the impression of a print without being print-like.
More than anything, it was polished, slick, professional. And it seems that one bold faced fashion name in particular has taken notice: Donatella Versace. According to Style.com writer Meenal Mistry's Twitter account, Goldin has begun designing knitwear for the label. Her work will appear on the Versace runway at Milan Fashion Week.