Designers took the phrase "spring collection" literally this season, and headed for the garden.
From D&G’s flower-lined runway, to Mulberry’s “secret garden” show, designers went beyond floral prints this season to incorporate every element of the garden party, and with good reason. Gardens are obvious sources of inspiration (see also: Dior couture). The colors are vibrant and blend together, there's a balance to the shapes in flowers that designers also strive to achieve when putting together their collections. Perhaps designers figure that consumers no longer want hard, severe silhouettes. Instead they want color and pretty floral prints.
And to be completely honest, I'm digging all these garden soiree's. Perhaps we've moved on from "sex sells" to "nature sells."