The Super does haute lingerie justice in this short film accompanying Agent Provocateur's fall campaign.
If their public hand-holding, one-on-one dinner dates and adorable family Christmas card hadn't convinced you that the flame in the Obamas' marriage is still very much alive then this certainly will: The First Lady reportedly dropped $50,000 in lingerie at Agent Provocateur, according to The Telegraph. Apparently part of Madison Ave was closed off so that MObama and Queen of Qatar Sheikha Mozah could spend time in the luxury lingerie store. The two evidently liked what they saw because they snapped up enough goodies to total $50,000. What's more, the Telegraph is reporting that the mere rumor of Mrs. O's lingerie spree has boosted sales by up to 12.5%. It's been proven that the first lady has seriously selling power (a Harvard B-school study made that clear), but does the woman who shops Zara and H&M really spend $50K at Agent Provocateur?
Remember that scary and boob-filled Agent Provocateur short film we showed you last week? It was to promote today's online launch of the lingerie brand's new Soiree collection, which is described in WWD as "high-end" and "ultraluxurious." Sarah Shotton, creative director of Agent Provocateur told the trade, “It’s about dressing up, luxury and a lot of hand-embellishment...It’s really fun…I get to use very beautiful fabrics.” All of that hand-embellishment and beautiful fabric, which includes things like napa leather and Swarovski crystals, will cost you. Prices range from $312 for knickers to $24,000 for a one-off piece that you'll have to fly to London to get your hands on: It's a playsuit handmade from tassels and Swarovski glass beads sold exclusively at Harrod's. Doesn't that just sound like the one thing missing from your closet right now?
Agent Provocateur Soiree 2011 from Agent Provocateur on Vimeo. Just in time for Halloween, Agent Provocateur is getting all sexy creepy on our asses