It's a sign of the times that Dov has clothes on, a computer on his lap, and the girls surrounding him aren't 18-year-olds in hot pants but his creative directors Iris and Marsha. But this is still an American Apparel ad, so naturally, they're all in bed together. In fact, the caption on the actual ad reads, "In Bed With the Boss." Copyranter found this ad in The Gentlewoman.
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New American Apparel Ads: Finally, Dov Charney Can Show Pubes
Just when you thought Dov Charney was toning things down while his empire teetered on the edge of bankruptcy (his last ads showed him at hard at work on his laptop, fully clothed, with his two creative directors--albeit in bed), new print ads that appeared in the Village Voice and Vice show American Apparel models fully nude, bush included. Of course, American Apparel's latest ads don't feature college freshmen as models. They're illustrated. These ads mark a dramatic shift in the brand's advertising, which has relied, since its inception, on '70s-style Polaroid porn shots of lamé-clad real women in suggestive poses. The ads are still unmistakably American Apparel--'70s vibe, naked girls, suggestively posed, etc.,--but to go from using real models, a hallmark of the American Apparel brand, to illustrated ads might be a sign that the brand is investing in serious cost cutting measures, as Copyranter points out.
Look: Even Dov Charney Was Just an Innocent Little Kid Once
It's hard to remember a time when American Apparel founder and CEO Dov Charney was not the subject of controversy, whether it's for forcing employees into sex slavery, putting out pornographic ad campaigns or repeatedly almost leading his business into bankruptcy. As unimaginable as it is, even people like that were once adorable, naive little kids. Here are four pictures of a very young Dov Charney, via Copyranter, that were apparently taken by his father in the '70s. We hope Dov was nothing like he is now, or at least significantly more innocent. Of course, this particular time in Dov's life must have had an impact, as American Apparel has become known for its laid-back '70s inspiration. Click through for three more pics.
American Apparel's Dov Charney Accused of Using Teenage Employee As Sex Slave
American Apparel founder Dov Charney is being accused of keeping a teenage employee captive and forcing her to perform sex acts on him in a new suit filed last week in Brooklyn Supreme Court, the NY Daily News is reporting. The plaintiff, Irene Morales, now 20, began working for American Apparel when she was 17 as a salesperson at the brand's Chelsea outpost. According to the suit, in April of 2008 when Morales was 18, Charney invited her over to his Manhattan apartment, greeted her in nothing but briefs, and "forced her to go down on her knees just inside the front door and perform fellatio upon him." Then Charney reportedly forced Morales to perform the same act on the bed, "nearly suffocating her in the process." The horrifying accusations go on from there.