It's a sign of the times that Dov has clothes on, a computer on his lap, and the girls surrounding him aren't 18-year-olds in hot pants but his creative directors Iris and Marsha. But this is still an American Apparel ad, so naturally, they're all in bed together. In fact, the caption on the actual ad reads, "In Bed With the Boss." Copyranter found this ad in The Gentlewoman.
New American Apparel Ads: Finally, Dov Charney Can Show Pubes
Just when you thought Dov Charney was toning things down while his empire teetered on the edge of bankruptcy (his last ads showed him at hard at work on his laptop, fully clothed, with his two creative directors--albeit in bed), new print ads that appeared in the Village Voice and Vice show American Apparel models fully nude, bush included. Of course, American Apparel's latest ads don't feature college freshmen as models. They're illustrated. These ads mark a dramatic shift in the brand's advertising, which has relied, since its inception, on '70s-style Polaroid porn shots of lamé-clad real women in suggestive poses. The ads are still unmistakably American Apparel--'70s vibe, naked girls, suggestively posed, etc.,--but to go from using real models, a hallmark of the American Apparel brand, to illustrated ads might be a sign that the brand is investing in serious cost cutting measures, as Copyranter points out.