LOS ANGELES--Last night, Fendi threw a bash to celebrate the opening of their newest Los Angeles boutique in the Beverly Center and we happily joined the party.
The intimate space is sleek and luxurious, with white ribbed walls and amber facades, and it is the first US boutique to have a men’s ready-to-wear and accessories section. With a performance by rock/jazz pianist, Elew, and live DJ, the vibe was energetic and the crowd was eclectic. Throughout the night we spied Dania Ramirez, Sharon and Kelly Osbourne, and Brad Goreski, but sadly no Chloe Sevigny, who was expected to show. We were mostly distracted by all the shoes and handbags lining the walls—most of which, we were told, were flown in just for the event. And for good reason—we enviously watched as a handful of revelers swap their original party shoes for some newly purchased footwear. But besides all the drool-worthy accessories, the real eye-candy of the night was the wait staff. (Seriously, they must have rounded up a dozen male models to pour champagne.)
At first, the Beverly Center may seem like an unlikely place for the fashion house to open up shop. But after taking into account the successes of other existing luxury brands within the mall like Louis Vuitton and Burberry, it seems like a smart move. Store manager Michael Moss explained that while the move has long been in the works, now is the perfect time for this new location. They are confident that the boutique will attract both their established clientele and a younger, more hip audience.