PARIS--Look at the cult around Vogue or Purple: Magazines today are institutions, with their own admirers and followers. No wonder they're also becoming the life and soul of Parisian nightlife. Increasingly, brands are pairing up with hip publications to ensure a successful event.
One day before the end of Paris Fashion Week, we put on our blue suede shoes and went out, wined and dined by various magazines.
- V magazine at Printemps: Last night, V magazine paired up with the famed department store to throw a lavish event hosted by Diane von Furstenberg. We wondered:
Does V crave a touch of glitzy Parisian-ness, or is the Galeries Lafayette competitor after some New York cred? Surely, they benefited from each other: One earned a beautiful address for a night, and the other a rock and roll crowd. The result led to the best of both worlds: an event drowned in champagne and amuse-bouches--with Courtney Love singing her face off and a giant blond-wigged transvestite DJ-ing. We spotted Tara Subkoff and Gareth Pugh in the crowd. New York je t'aime!
- Kenzo and 10 magazine: Again, an odd pairing it seems. The French house was celebrating its 40th anniversary and decided to turn to a comparatively indie, hip magazine for a one-night collaboration. The result was a very odd crowd. Old school France next to Swedish hipsters, carré Hermès next to checkered shirts. Good food, good music--not bad.
- Grazia at the Opera Garnier: OK, that was just its own event, but the size of the party was breathtaking. The entire opera house had been privatized and turned into a giant masked ball (it seems to be the trend of the season). It was amusing to see masked models, male and female, systematically pretend they were about to jump out of the balcony before the camera's eye. Which made the security guards absolutely hysterical. Free gifts included t-shirts and little canvas bags. Which magazine’s party would you like to attend?