Another image from Lanvin for H&M is out, and the line continues to look promising. Yesterday we saw a range of black satiny numbers--dresses and tuxedo jackets--and today's image shows bright floral print numbers. Whomever is behind this marketing campaign has been pretty genius about slowly building hype. First there was a campaign video teasing who the designer might be. Then there was the blogger contest to feature the adorable preview video in which a young Alber Elbaz ages while producing the collection. Then the first campaign image leaked yesterday. Today, Vogue UK releases a second campaign image, along with news from WWD that a Lanvin for H&M runway show will proceed the launch of the collection in stores on November 23. And on November 2nd, H&M will post a short film featuring the collection by Leaving Las Vegas director Mike Figgis. By November 23, excitement for the collection will have reached fever pitch.
Lanvin for H&M: The Full Collection
Happy Lanvin for H&M Day! American press previews the H&M for Lanvin collaboration later today, but the UK has already seen the hotly anticipated collection and Vogue.com UK posted the whole shebang. It's every bit as good as you hoped it would be, so we've posted the the entire women's line. The dresses--especially the floral prints and one-shoulders--voluminous short skirts, and pointy-toed heels (especially the red patent leather ones with the ribbons at the ankles)--are some of our favorites. We expect sleeping bags for blocks around H&M's across the US as November 20 approaches. Will you be in line? What are you dying to get your hands on?