Another image from Lanvin for H&M is out, and the line continues to look promising. Yesterday we saw a range of black satiny numbers--dresses and tuxedo jackets--and today's image shows bright floral print numbers. Whomever is behind this marketing campaign has been pretty genius about slowly building hype. First there was a campaign video teasing who the designer might be. Then there was the blogger contest to feature the adorable preview video in which a young Alber Elbaz ages while producing the collection. Then the first campaign image leaked yesterday. Today, Vogue UK releases a second campaign image, along with news from WWD that a Lanvin for H&M runway show will proceed the launch of the collection in stores on November 23. And on November 2nd, H&M will post a short film featuring the collection by Leaving Las Vegas director Mike Figgis. By November 23, excitement for the collection will have reached fever pitch.
Lanvin for H&M: The Full-Length Fashion Video is Out
more Remember that tease of a fashion video for the Lanvin for H&M collaboration we got a few weeks ago, courtesy of a fashion blogger who won a cont