Style.com Casts Its Reality Series With Help From the Jersey Shore
We told you about Style.com's new reality series last month; now we know more.
The "docu-series" is called North of Madison. Agency Doron Ofir, which cast MTV's Jersey Shore and Paris Hilton: My New BFF, is looking for "Those between the ages of 21 and 28 who express their love and hate for current trends via any legitimate outlet." Meaning you've got to be a working fashion journalist, blogger, etc. to be considered. Casting will take place the first week of November.
We have a feeling that this show is either going to be amazing or really, really boring. Since Ofir and co. found Snooki, we're going to bet on the former.
We've heard through the grapevine from trusted sources that Style.com is shopping around/developing a reality television series.
Unlike The City--the MTV reality series starring Whitney Port--Style.com is promising potential cast members that they'll actually work/write for the online fashion site. (In case you've been living under a rock without a cable box, Elle magazine "employee" Olivia Palermo doesn't actually work at the magazine, despite the fact that she's billed as an "online editor" on The City.)
Whether or not this show will actually get produced, we can't say. Television is nutty when it comes to pilots and such. A friend who works in the industry explains that "usually, a show gets the go ahead to make a pilot. The pilot is the test episode, and if it does well or is well-received in-house, it gets the go ahead to get made into more episodes (min: 6). Some go straight to series, based on 10 minute 'treatments.'"
Regardless, we think this is a smart move on Style.com's part.
Excited for North of Madison?
We've heard rumblings from multiple sources that Style.com's reality show might end up airing on the web, rather than television.
Why would Style.com air the series online? Two possible reasons: 1. They haven't yet found a channel that wants to buy it. 2. They're positioning the series as a web feature in order to attract more readers to the site on a regular basis.
In case you weren't aware, DJ Pauly D, like several of his Jersey Shore castmates, has a clothing line. It's called Dirty Couture (not to be confused with Filthy Couture, J Woww's now-shuttered clothing line) and, judging by the website, is comprised mostly of very tight t-shirts, hoodies and accessories with phrases like "Keep it Dirty" and "I Heart Pauly D's Dirty Beats" on them. Since Pauly and the rest of his castmates are busy filming their reality show and being on the cover of the Hollywood Reporter, Dirty Couture, like any emerging clothing brand, needs interns! This was posted on Craigslist yesterday under New Jersey jobs:
Want to help DJ Pauly D launch his clothing line, Dirty Couture? We are looking for guys and girls in the NYC/ NJ area... Must be enrolled in college for the Fall 2011 semester or just graduated from college and must have own transportation and be willing to travel... Please send resume and photo to us...
He may as well have just said "no grenades."