The Kardashians call LA home, they've "taken" Miami, and now Kim and Kourtney have settled in NYC, where they will open the newest location of their boutique, Dash, at 119 Spring St. (and film a reality show about it, naturally). Maybe the NYC branch will even sell Scott Disick's forthcoming Ralph Lauren/Tom Ford-inspired line. We're crossing our fingers that they at least carry over the $10 bottled water with the Kardashian sisters on the label that they sold at the Miami boutique.
119 Spring is a pretty plum piece of SoHo retail real estate. Dash will be on the same block as John Varvatos and a soon to be opened Etro store. Chanel, Burberry, Longchamp and Diesel are on the next block over. The Yelp reviews for the Miami boutique weren't so hot. Highlights include: "Talk about trashy and cheesy...their clothes made Walmart look like Gucci and Louis Vuitton," "I was SHOCKED at how lame this store was!!" and "all around the place is a HOT MESS." So we decided to ask the Kardashians soon-to-be neighbors if they had any advice for the sisters. Unsurprisingly, Burberry and Chanel declined to comment. Longchamp only muttered something about Duke's being a good place to grab lunch.
Here's what everyone else had to say: John Varvatos recommends Hampton Chutney for lunch, and Gimme Coffee for coffee, and to always take the back streets on the weekends. "Avoid Broadway at all costs!" they warned.
American Apparel, Dash's future next door neighbors, are pretty psyched that the girls are moving in. "Kim already loves our one-shoulder dresses," a salesgirl told us, and since American Apparel now offers kids clothes she suggested that Kourtney ("she's the one who has a kid, right?") should come by to outfit her tot. She also warned that the sisters should brush up on their SoHo geography, as it's a touristy location, and people will be asking for directions and restaurant recommendations.
Diesel's first reaction upon hearing that the Kardashian's were moving up the block was "don't come to SoHo." Not because they had any strong dislike for the Kardashians, though. "They'll just get mobbed," a salesperson said. "It will be insane." Their advice? Get delivery to avoid being mobbed. Except, of course, if that's what they're going for. Diesel would also like Kim and Kourtney to bring their mom Kris over. She's got a fan base (ok, maybe it was just one very enthusiastic salesperson) at Diesel.
MAC The MAC girls had already experienced the first waves of the Kardashian frenzy. After Kourtney and Kanye West stopped by yesterday tourists burst into the store just to tell the MAC team about it and show them their photos. They recommend the Baked by Melissa Cupcakes window.