Some boutiques were created by the blogger/designer/celebrity they represent. For instance, Nicole Richie, Susie Bubble, and Olivia Palermo have each designed their own boutiques. As have brands like DvF and Rag & Bone. Conversely, Carey Mulligan and the Olsen Twins seem to have nothing to do with the creation of their respective boutiques. And Sarah Jessica Parker, who was rumored to be building a boutique for the launch, is nowhere to be found.
Of course, another element is that you can create your very own boutique: The site's bots ask you six simple questions to create your shopping haven.
We'll be stopping by Boutique.com's official launch at Skylight SoHo tonight, where there's sure to be more revealed. What do you think of it so far?