Phillip Lim, Proenza Schouler and Prabal Gurung Don't Have to Advertise to Get Into Magazine Editorials

Today Racked National published a label list for a magazine shoot that recently took place in Los Angeles. The magazine is unnamed, but we can pretty much guarantee it's not Vogue. (Our sources tell us as much, but it's also obvious--we're guessing any mag just working on a minimal shoot right now is more likely to be a women's pub, not a high fashion book.) Anyway, the list includes advertisers that must be included (the usual: Armani, Celine, Michael Kors, Reed Krakoff) and labels they'd like to include even though they don't advertise. To us, it's the second list that's way more interesting. It features Phillip Lim, Proenza Schouler and Prabal Gurung, as well as Helmut Lang and Narciso Rodriguez.
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