Phillip Lim, Proenza Schouler and Prabal Gurung Don't Have to Advertise to Get Into Magazine Editorials

Today Racked National published a label list for a magazine shoot that recently took place in Los Angeles. The magazine is unnamed, but we can pretty much guarantee it's not Vogue. (Our sources tell us as much, but it's also obvious--we're guessing any mag just working on a minimal shoot right now is more likely to be a women's pub, not a high fashion book.) Anyway, the list includes advertisers that must be included (the usual: Armani, Celine, Michael Kors, Reed Krakoff) and labels they'd like to include even though they don't advertise. To us, it's the second list that's way more interesting. It features Phillip Lim, Proenza Schouler and Prabal Gurung, as well as Helmut Lang and Narciso Rodriguez.
Author:
Publish date:

Today

Related Stories

Business

The Proenza Schouler/Andrew Rosen Deal Might Finally Go Through

Looks like Proenza Schouler and Andrew Rosen are finally teaming up. It's been over a year since we first learned that Theory ceo Rosen was interested in buying Proenza Schouler. The label is part-owned by Permira Group, a London investment firm that also owns Valentino. Permira put its 45% stake in Proenza on the block in February of 2010. At the beginning of 2011, we heard that the deal had been penned for months but that Permira wasn't happy with the terms, resulting in severe delays. Then Mark Holgate pretty much confirmed on the pages of Vogue that it was all happening! Now WWD reports that it is indeed happening, probably by the end of this month. The partnership will be structured similarly to the agreements Rosen has with Rag & Bone and Alice and Olivia, which are also personal investments. Rosen runs Theory and Helmut Lang, but they're owned by Uniqlo.

Style

The Top 10 Trends From the New York Fashion Week Fall Runways

Fashion week came, and brought a feisty lil' friend named Nemo along for the ride--forcing us to consider forgoing, "Well, doesn't she look chic!" for, "Well, doesn't she look warm?!" The runways begged to differ, offering up endless new ways to bundle-up beautifully for fall 2013. Check out our top ten trend takeaways from the fashion week that weathered the storm in style.

Business

And the CFDA Nominees Include...Gaga, Alexander Wang, Marc Jacobs, Proenza Schouler and More

Another year, another CFDA Awards. Tonight Diane von Furstenberg and Steven Kolb announced the nominations for 2011's awards. But before she began to read out the names, DvF told the crowd at her packed studio that the organization would be putting together an auction for the victims of the Japan natural disasters. "We're going to put together big packages. Designers, clients, suppliers--everyone is getting involved." As for the nominees and honorees, there were very few surprises, except for maybe one.

Style

Celebrating Parsons' Grads with Proenza Schouler, Prabal Gurung, and More

Last night, following the senior's fashion show in the afternoon, Parsons hosted a benefit dinner at Pier 60. The benefit served many purposes: to raise money for Parsons' scholarships, honor Proenza Schouler's Jack McCollough and Lazaro Hernandez and Bonnie Brooks, President of Hudson's Bay Company, showcase the senior class' designs, and announce the Designers of the Year. That's a lot to pack into one evening--and it was a long one!--but considering the benefit raised nearly $1.7 million for scholarships it was completely worth it. We caught up with attendees Prabal Gurung and Proenza Schouler as well as Parsons grad Harim Jung, who took home the womenswear designer of the year awards and the Kering Empowering Imagination Award. Read on.