Here's something to shock you out of your Friday afternoon slump.
The likely buyer? Editor-in-Chief Brandusa Niro, who founded the publication in 2003.
This development follows the news that Valentine Uhovski, Emily Gyben, and Emily Popp--all longtime reporters at the pub--have left. Guillaume Bruneau, who was most recently an art director at Elle, and Eddie Roche, a former producer with Alley Cat Group, have joined as art director and senior editor, respectively.
In late October, The Daily struck a deal with AM NewYork--a free morning newspaper that's circulated throughout New York City--to distribute an insert, called The Daily Chic Report.
In an email to Fashionista, an IMG spokesperson said: "We decline to comment on rumor and speculation."