There are some stars for whom the transition from small or silver screen to campaign model makes sense (i.e. Blake Lively for Chanel, Leighton Meester for Missoni). But Giovanni Ribisi was not the first name we'd think of to rep a campaign. Nevertheless, the actor is the face of eyewear line Barton Perreira's SS11 campaign. And we've got to hand it to him, dude looks good in shades.