Jones is naked save for a strategically placed bag and shoes in the first image of the campaign to be released. According to WWD, she doesn't put on much more for the rest of the campaign, modeling only Versace accessories including shoes, bags, sunglasses and glasses.
Jones has been a fan of the brand for sometime, wearing Versace for big red carpet events, and this year she attended the label's spring show (even if she did hold it up by almost an hour). Donatella Versace has reportedly described Jones as "deeply sensual" and told WWD that she is "always on the lookout for the next Versace blonde…and in January I feel I have found a perfect Versace woman for the 21st century."
Mario Testino shot the black-and-white campaign in London.