Whether you think the beauty industry is full of artifice and false hope, or believe it provides legitimate services and products, there is definitely a psychological component. While trying to maintain a firm sense of objectivity and logic, I still sort of fall into the latter camp. I think
The recent WWD “Beauty Biz Awards” highlighted the importance of beauty advertising by acknowledging innovation in products as well as originality in marketing and advertising. If you’re cynical, you will then conclude--this all equals more sales. Is it coincidence that Stri-Vectin and Old Spice were both rewarded for their witty ad campaigns? Perhaps if you’re giggling, it takes the sting out of the implication that you look like an iguana or aren’t getting any hot women.
I’m obviously conflicted about this. I love beauty products, I really do. But at the same time I realize that a lot of them prey on women’s insecurities. I’ve never consciously had a negative reaction when viewing an ad for a product, but I definitely have if there’s a model involved.
What does this all say about a voracious consumer of beauty products? Are we all psychological messes and puppets of the beauty industry? Or just looking for a whiff of gardenia and vanilla to lift our spirits once in a while?