Terry Richardson for...a fleet of gyms?
This actually makes sense. The provocative photog generally shoots his models in various states of undress--or wearing no clothes at all--so it's fitting that Equinox, a line of gyms with a sexy rep, hired him for their new print and digital ad campaign, WWD is reporting.
Three images from the forthcoming campaign are out, and they are classic Richardson: hit-you-over-the-head sexy, intimate, a little dirty, and there is, of course, that ever present '70s porn and Polaroid vibe. One of the ads even features a model in red and black lace bra surrounded by close-up Polaroids of her body. That image is captioned, "confidence." Right. Another ad features a model's misguided Dukes of Hazzard window jump attempt so that just her amazingly toned ass and legs hang out of the car window.
Check them out.