It's the holiday season, which means trolling the internet in search of perfect gifts for your friends and family. But despite the mission, we always end up buying for ourselves, too.

To put together a list of the best places to shop for fashion online, we considered breadth and quality of product, easy navigation, customer service, and overall look and feel of each site. We did not include flash sales sites, as it's difficult to judge something on product when that aspect changes daily. And we didn't rank these stores, because every site is so different. What's your favorite place to shop online?

Net-a-Porter

Category: Luxury

The ultimate spot for straight-from-the-runway pieces. Plus, it's really well-designed and easy to navigate. www.net-a-porter.com

Fenton/Fallon

Category: Niche Jewelry 

We love Dana Lorenz's work, and this simple site allows us to see it all in one place. www.fallonjewelry.com

ASOS 

Category: Mass 

Impressive selection of in-house and contemporary labels. Gentle prices. www.asos.com

ShopStyle

Category: Search Engine 

If we're looking for something particular-but-random, like a short, mint-green dress, this is where we search. Their partner sites include all the big department stores, and our favorite indie boutiques, too. www.shopstyle.com

La Garconne

Category: Luxury and Indie 

Kind of like your favorite neighborhood boutique, La Garconne carries all the "cool" brands--from APC to Proenza Schouler to Vanessa Bruno. The downside? They tend to have limited stock. www.lagarconne.com

Shop It To Me

Category: Sales Feed 

We love Shop it To Me because it culls our favorite sites for sales and then sends us updates on what's discounted in our size from our favorite brands. It makes impulse purchasing easy. www.shopittome.com

J.Crew and Madewell

Category: Masstige 

There's so much to see on these sites, it's kind of nice to just search the wedding section, then the denim section, then Alexa's holiday picks, then Jenna's holiday picks.... Of course, we always end up buying something. www.jcrew.com and www.madewell.com

Creatures of Comfort

Category: Niche Owner 

Jade Lai features a good deal of her current stock on the site, but it's the ongoing sale section we're obsessed with. shop.creaturesofcomfort.us

Opening Ceremony

Category: Niche and Luxury 

Beyond their covetable private label, Opening Ceremony stocks plenty of cool designers--from Band of Outsiders to Jeremy Scoot--in their web store. www.openceremony.us

Fred Flare

Category: Mass 

We like buying kitschy jewelry and stationary from this popular internet destination. www.fredflare.com

Yoox

Category: Discount Luxury 

From Givenchy couture to Margiela boots, this is the place to get high, high-end discount designer goods online. www.yoox.com

Shopbop

Category: Contemporary 

One of the best selections of contemporary goods out there, from T by Alexander Wang to Rag & Bone. www.shopbop.com

FarFetch

Unique pieces from niche boutiques across Europe and the U.S. www.farfetch.com

The Outnet

Category: Discount 

A great place to find discount items by hot London designers like Erdem and Christopher Kane. www.theoutnet.com

Blackbird

Category: Niche and Luxury 

Great for contemporary and designer menswear. http://blackbirdballard.com/

Need Supply  

Category: Niche Contemporary, Denim Focus

One of the best places to find smaller contemporary labels and lots of denim brands in one place online. http://needsupply.com/

Erie Basin

Category: Vintage and New Jewelry 

Beautiful vintage and niche label jewelry. www.eriebasin.com

Edon Manor

Category: Niche Luxury 

If you only want to shop the best of the best, then this is your spot. We're talking Alaia, people. Perfect Alaia.

Revolve  

Category: Contemporary, Denim Focus

First place to shop online for denim. www.revolveclothing.com

SSense

Category: Niche, Contemporary, and Luxury

From DvF to Acne to Margiela, this Canadian website has pretty much every brand you'd ever like to shop. www.ssense.com

Urban Outfitters and Anthropologie

Category: Masstige

They've got everything the stores have and more. www.urbanoutfitters.com and www.anthropologie.com