The Best Places to Shop for Fashion Online

Here's our favorite places to shop online.

Author:: Lauren Sherman
Publish date:: Dec 3, 2010

It's the holiday season, which means trolling the internet in search of perfect gifts for your friends and family. But despite the mission, we always end up buying for ourselves, too.

To put together a list of the best places to shop for fashion online, we considered breadth and quality of product, easy navigation, customer service, and overall look and feel of each site. We did not include flash sales sites, as it's difficult to judge something on product when that aspect changes daily. And we didn't rank these stores, because every site is so different. What's your favorite place to shop online?

Net-a-Porter

Category: Luxury

The ultimate spot for straight-from-the-runway pieces. Plus, it's really well-designed and easy to navigate. www.net-a-porter.com

Fenton/Fallon

Category: Niche Jewelry

We love Dana Lorenz's work, and this simple site allows us to see it all in one place. www.fallonjewelry.com

ASOS

Category: Mass

Impressive selection of in-house and contemporary labels. Gentle prices. www.asos.com

ShopStyle

Category: Search Engine

If we're looking for something particular-but-random, like a short, mint-green dress, this is where we search. Their partner sites include all the big department stores, and our favorite indie boutiques, too. www.shopstyle.com

La Garconne

Category: Luxury and Indie

Kind of like your favorite neighborhood boutique, La Garconne carries all the "cool" brands--from APC to Proenza Schouler to Vanessa Bruno. The downside? They tend to have limited stock. www.lagarconne.com

Shop It To Me

Category: Sales Feed

We love Shop it To Me because it culls our favorite sites for sales and then sends us updates on what's discounted in our size from our favorite brands. It makes impulse purchasing easy. www.shopittome.com

J.Crew and Madewell

Category: Masstige

There's so much to see on these sites, it's kind of nice to just search the wedding section, then the denim section, then Alexa's holiday picks, then Jenna's holiday picks.... Of course, we always end up buying something. www.jcrew.com and www.madewell.com

Creatures of Comfort

Category: Niche Owner

Jade Lai features a good deal of her current stock on the site, but it's the ongoing sale section we're obsessed with. shop.creaturesofcomfort.us

Opening Ceremony

Category: Niche and Luxury

Beyond their covetable private label, Opening Ceremony stocks plenty of cool designers--from Band of Outsiders to Jeremy Scoot--in their web store. www.openceremony.us