LOS ANGELES-Saturday night Justin Timberlake and Trace Ayala, the boys behind the clothing line William Rast, launched their limited edition line for Target with a special shopping event. And it was some party. Guests entering the industrial space in downtown Los Angeles were instantly transported into the William Rast for Target world of rebellious biker culture. The brand’s campaign video, set in some remote country landscape, was projected high up on the walls, and carpeted lounge-like shopping areas throughout the warehouse lent the event a bohemian, laid back vibe. Even the dressing rooms, seemingly made from wooden shipping crates, complemented the rough and tough aesthetic of the brand. (Super creative idea; unfortunately it was also claustrophobia-inducing.)
Lucky party-goers got to beat the Target crowds and shop the Western-inspired collection alongside celebs like Rachel Bilson, Anna Faris, and Malin Akerman. (As well as that dude from Gossip Girl and The Social Network.) In between bites of mac and cheese and mini ice cream sandwiches, we also spotted Joy Bryant, Minka Kelly, and Chord Overstreet of Glee checking out the goods.
As cool as the party was, the night's real stand-out was the super affordable and entirely-wearable collection, with pieces ranging from $16.99 to $199.99. The collection boasts both a full men’s and women’s line (a first for a Target designer collaboration), complete with leather outwear, perfectly worn plaid button-downs, military inspired jackets, and of course denim. Women’s denim is offered in skinny, boot cut and straight styles, and while we thought the fit was nice, we weren’t overly impressed. However, the leather jackets (both the black-fringed and brown moto jacket) were of impressively high quality. Other standout items include stud-embellished silky tanks and tees, faux leather shorts, and chambray button-downs.
The collection hits select Target stores and online December 19. Judging from how quickly the items went at the preview, we suggest arriving (or logging on) early.