Dear Chris, I'm a first year international marketing student at a university in London. I really want to pursue a career in fashion marketing, but unfortunately my uni does not offer internships for the first years students--not even advice.
How can I get into the whole London fashion vibe other than shopping? Do you know what an inexperienced but determined, fashion-loving girl can do?
Cheers and Thank you.
Dear Fashion-Loving Girl -
You’re in the right place for what’s going on in fashion at the moment. I just got back from visiting friends in London a few weeks ago and it's all about East London and the wild fashion kids that roam the streets there! As a first-year student, you ought to start getting out there right away. Go everywhere and keep your eyes open. In order to develop your sense of the "next," you need to observe and digest the "now" rigorously--pay attention to proportion, silhouette, texture, color, all of the tools you will use throughout your career in fashion regardless of the discipline.
As far as shopping is concerned, don’t rely on what's in the stores now, as should be less of a concern to you than what you think ought to be there next year. This is something very important to remember since designers work over a year in advance of when our collections are delivered to retailers.
So, take it to the streets, Fashion-Love! Chances are, with enough passion and determination, the universe will assist in finding you a great internship. What an amazing opportunity--with all of the young British designers--for you to get a lot of experience in a small company. Who knows, maybe you'll find yourself interning with the next John Galliano or Vivienne Westwood, and you’ll be able to turn a little internship into a career in PR at ground-level.
Good luck, and mind the gap!