We know it can be tough to choose favorites in fashion. So we understand why, for the first time, the British Fashion Council chose to award not one, but three promising labels under its Fashion Forward sponsorship scheme. Congratulations to Peter Pilotto’s Christoph and Peter, Meadham Kirchhoff’s Edward and Ben, and Todd Lynn’s…Todd Lynn.
We caught Todd on the phone to ask him about his triumph. “I’m just thrilled to have been selected,” the Canadian designer said. “The programs at the BFC are invaluable to designer growth. Besides the money incentive, and the recognition that you get as well, the mentoring that comes along with the award is quite crucial. It’s so great that these people recognize the potential in businesses and see where they can go.”
All three winners will receive mentorship from the BFC and sponsorship for their next two shows at London Fashion Week. With the cost of mounting a show at an international fashion week only growing, awards like the Fashion Forward initiative have become increasingly important to young brands seeking to solidify international reputations.
Though it’s only been around for five years, this scheme already boasts an impressive roster of alumni, with past winners including Christopher Kane, Erdem and Giles Deacon.
Can’t wait to see what they all come up with a few weeks from now…