Did you watch the People’s Choice Awards on Wednesday night? Me neither, but there were two interesting beauty tidbits that came out of the show. First off, Khloe Kardashian debuted her new red hair! I like it, if for no other reason that I can now tell all the sisters apart. Second, drugstore chain CVS announced, via host Queen Latifah, the launch of its new ExtraCare Beauty Club.
If you’ve shopped at CVS in the past, the first thing they ask you at checkout is, “Do you have an ExtraCare card?” Founded in 2001, the ExtraCare program is a loyalty reward program that gives 2% back in rewards, along with special coupons and prescription rewards. Basically, they give you money that you can use in the store. It's so exciting when the register spits out one of those $5 coupons.
Anyway, they just expanded the program to include a Beauty Club. Members will get a 10% off coupon when they sign up, $5 in ExtraBucks for every $50 spent, and $3 on your birthday. (That’s at least an eyeliner, right?) In addition to the coupons, you’ll get beauty tips, discounts on online shipping, VIP invitations to private events, sneak peeks at new products before they’re available, and personalized beauty offers.
Eligible products include skincare, hair care, makeup, lotions, and grooming products. Drugstore chains are fighting for customers because of places like Sephora and the online sites that seem to be launching daily. What better way to encourage loyalty than giving people "money" to spend?
You can sign up here, then take your 10% coupon to CVS and shop for a new hair color.