Imagine earning points just for wasting time online--points that actually translate into products. A new social networking website, Is That Odd, launched today and it’s doing just that.
Is That Odd is meant to be a gabby, gossipy social networking site--sort of like Oprah. But online. You can post something called an “Oddstract” and it gets categorized into topics like living, style, products, kids, and relationships. Based on the posts up right now, it seems to skew toward the mommy crowd.
Every time you post an “Oddstract” or comment on someone else’s post, you earn Odd Coins. When you save enough of this imaginary currency you can use it towards “purchasing” samples of beauty products. As of now, the participating beauty brands are Skyn Iceland, Barista Bath and Body, Beautisol, France Luxe, and Helix BioMedix. More will be added as site membership grows.
The samples “cost” anywhere from 1,600-6,500 Odd Coins. You get 100 for joining. It’s unclear how many you earn for posting things.
It's definitely an original idea, at least from a marketing perspective, but my concern is that users are going to post inane things just to earn points. People love free shit--it’s a fact.
Here’s a recent post from the style section: “Fresh off a bargain-laden trip to the sweater rack at Anthropologie, I am relishing this blustery weather. When it's chilly and dreary outside, I get to rotate my new sweaters daily!” Response: “I love sweaters! :)” Not exactly provocative dialogue.
If only Twitter would come up with something similar. I’d own every product from La Prairie.