For fashion nerds like myself, Querelle's image brought back memories of Marc Jacobs' fall '05 collection inspired by Violet from the Incredibles and his spring '05 collection for Vuitton that he said she inspired with her street style. Call me nostalgic, but I hope Querelle makes a major comeback in the 2010s.
Prada's ad strategy for SS11 is a fleet of strong, finger-wave sporting brunettes in the house's bold prints and baroque shades. Of course, the Prada pastered across the wall behind the models is an equally bold reminder of where to go for the desirable goods.
Is there anything cooler than a topless Daria shot by Juergen Teller--an orange skateboard acting as her de facto top?
Jean Paul Gaultier: B+
We love Karolina and Andrej's kiss, but the dark mood and secondary focus on the clothes do nothing to promote the JPG brand.
Rag & Bone: A+
Saying I'm crazy for Rag & Bone's SS11 ad campaign is an understatement. Instead of going the traditional route Marcus Wainwright and David Neville armed Abbey Lee, Sasha Pivavorova, Edita Vilkeviciute, and Lily Aldridge with cameras and Rag & Bone clothes and let them shoot whatever they want. The images are about as real as a fashion image can get, perfect for a brand that has as much real world appeal as it does runway oomph. And if the purchases my boyfriend and I just picked up at the Rag & Bone store are any indication, their campaigns are pretty successful.
Guiseppe Zanotti: B
The Guiseppe Zanotti brand is all about long legs and sexy shoes, so who better than Anja to work her magic in the ad campaign? But while Anja's legs are naturally long, lean, and tanned, they look a little too superhuman in this image to be believable. Some realism could have worked wonders for team Zanotti.
Tom Ford: A-
Über-blonde Abbey Lee is almost too hot to handle in Tom Ford's SS11 ads. She looks fantastic in Ford's most recent womenswear collection (finally the Ford girls have clothes to wear, as opposed to Carolyn Murphy and her tan-lines). The only qualm I have with the image is that the Joost Van Der Hulst isn't "werking" it like Abbey is, and I know he can. (See his Polaroids here.) Perhaps he could've done with some tan lines instead of a suit...
Lanvin's SS11 collection was praised for its voluminous dresses and use of flats, to which I ask: what else do you do in flowy dresses and flats other than drag your friend around your house?
Points for uniqueness and drama, but the Lanvin brand represents something a bit more highbrow than carpet-burn.
D&G's happy spring collection is embodied in this sunny floral ad. It might not be everyone's cup of tea, but it's a strong image that sells the D&G brand.
Miss Dior Cherie: A-
Nowadays you can't blink without seeing an image of Natalie Portman. The Black Swan star, soon-to-be-mom, and envy of every nerdy woman (and guy) is now also the face of Miss Dior Cherie. She looks lovely in the ads, but the ads lack some of the whimsy of Maryna Linchuk's run as the perfume's face.
Jil Sander: A+
Jil Sander's SS11 ad campaign stars Daria Strokus in the label's best looks, the overexposure making the bright colors and patterns all the more shocking.
Vera Wang: B+
This is what I imagine it's like after you've finished singing Madame Butterfly at Lincoln Center--reclining on a red velvet couch, flowers on the ground, your body weighed down by the size of your bouffant. The whole image is a little dark and "uptown" for Vera Wang.
Carlos Miele Jeans: A-
Alessandra Ambrosio smolders in Carlos Miele's jeans campaign, shirt unbuttoned to there. Ambrosio can basically do no wrong so it's a good choice for the Carlos Miele brand to get the girl-of-the-moment to portray their sexy image.
Marc by Marc Jacobs: A
Season after season Marc by Marc Jacobs turns it out for their ads with the coolest celebs and/or models in unique scenarios that only Marc and Juergen can dream up. This season places Ginta Lapina and Andrej Pejic in a dry yard with plenty of cacti... Now just tell me where I can buy that dress.
Georg Jensen: A
Freja and some fruit and flowers? Now this is a still life we can get behind.
Constance Jablonski plus bright colors plus a grassy patch of lawn is a pretty good equation for a successful spring ad. Bally makes a strong case for their brand in this campaign, and overall, I'm buying it.