Ever wish you had your best girlfriends around every time you went shopping so you could get their feedback before you made a purchase you might later regret? Enter Pose, a new free iPhone (and soon Android) photo-based fashion-sharing app, which debuted yesterday. The premise is that you snap pictures of pieces you find while shopping, then share them with your network which includes folks using the app, Facebook, or Twitter. Or don’t share your finds at all, and just use the pics as an archive of things you lust after.
When you do share a find with friends, or “friends” as the case may be, a unique page is created at Pose.com for that item. Friends can then comment and give feedback on the item in question. You get instant notifications when anyone comments.
Pose is a bit more selective and sophisticated than other fashion-sharing sites, like Fashism, where any random person can say “I like it” or “I hate it” and leave comments. It’s a more controlled way for the user to distribute content and elicit opinion.
There are a few different streams within the app: your own, everyone else, the most popular, and a category called Posers. Posers are handpicked by Pose and are either very stylish, very good shoppers, or both. Current Posers include Norma Kamali, Natalie Joos, Leandra Medine (Man Repeller), and yes, our very own Lauren Sherman.
While it’s unclear how Pose is going to work as a business, they’ll likely look towards models like Foursquare, where retailers can message users directly.
One issue? It seems like more and more stores are forbidding photos. I’ve been chastised, and once kicked out of a store, for snapping pics. Rogue dressing room snapshots are going to become de rigeur as more apps like this come down the pike.
Regardless, it’s just one more reason for retailers to scramble for ways to use all this cool new technology to make money. Hopefully we, the shoppers, will be the ultimate beneficiary.