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Alexa Chung Covers Net-a-Porter's New Print Magazine

Alexa Chung looks ravishing in red Erdem on the cover of Net-a-Porter's new print magazine. According to a post on the Fashion Spot, the glossy will be available to purchase on Net-a-Porter.com beginning next week. Net-a-Porter was pretty much the first site to successfully incorporate editorial into their e-commerce platform. (Although they've scaled back on the amount of editorial over the years.) What do you think of this reverse strategy?

Alexa Chung looks ravishing in red Erdem on the cover of Net-a-Porter's new print magazine. According to a post on the Fashion Spot, the glossy will be available to purchase on Net-a-Porter.com beginning next week.

Net-a-Porter was pretty much the first site to successfully incorporate editorial into their e-commerce platform. (Although they've scaled back on the amount of editorial over the years.) What do you think of this reverse strategy?

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