Oh, American Apparel. You are such a tease. One minute your models are bearing all, the next they're covered up. You give us a topless model on horseback, or a girl with her pubes showing through lace panties, and then a photo of founder Dov Charney's childhood darkroom and a story about his struggle with dyslexia. Aw. You keep us on our toes! And we like that.
But what most folks seem to love (or love to hate) are American Apparel's more provocative, more gratuitously naked ads, like this one. It fits nicely into the brand's canon of provocative ads, which dates back to 1995.
Another important question: how does one wear this bathing suit without flashing everyone?
Check out the full ad, out today. Apparently there are many topless poses one can assume in this bathing suit.