This morning Kenneth Cole caused quite a stir when he used the conflict in Egypt as a way to promote his brand's e-commerce. Tweeting from the offical @kennethcole account, the designer said, "Millions are in uproar over #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC."
Unfortunately, his 9,500 followers found the statement more offensive than witty, and the news spread like wildfire. But before most people even knew what went down, an anonymous tweeter created a spoof on the controversy under the username @KennethColePR, listing his location as "a disaster near you" and writing a bio that reads "Kenneth Cole is all about making sure you look good…no matter what's happening."
The account has quickly racked up nearly 4,000 followers with hilarious satirical tweets like "Check out our new colab with @BP_America -- slick looks for spring! #oilspill #KennethColeTweets," and "People of Australia: Water up to your ankles? We've got your Kenneth Cole capris right here! #KennethColeTweets."
Cole has since attempted to amend the mishap by deleting the now, infamous tweet, and issuing an apology:
I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.
Let this be a warning--watch what you tweet people!