In a city known for tourism, chic boutique hotels are a dime a dozen. Still, how many of them boast their very own Global Fashion Director? Last night, we hit the W Hotel in Times Square to toast the company’s new crop of Fashion Next designers. And for a hotel so well known for their contemporary aesthetic, the program seems to be a total no-brainer. “W’s passion is design,” explained Eva Ziegler, the hotel’s Global Brand Leader. “And this is just an extension of our point of view. We want to give these emerging designers a global platform.”
“This is such an eclectic, well-curated group,” said Hoffman, who’s hard at work putting the final touches on her print-driven collection. As for what to expect from her this season, the famously bohemian-minded designer explained that the line is “very mother-meets-warrior.” Mandy Coon, on the other hand, looked to Man Ray photographs and film noir when brainstorming design concepts. “There will be lots of black, of course,” she laughed, “and mixing of textures with long silhouettes. In the winter, I just want to be all buttoned up!”
Tess Giberson’s upcoming collection, built around the notions of collage and contrast, should be one to watch as well. And Giberson’s looking forward to her contribution to W Hotels, too—an original video installation set to screen in select branches. “W’s been so open to the ideas each of us brings to the table,” she said. Frank Tell, who’s been making waves over the past couple years with his webby knitwear and leather separates, told us to expect the same uber-luxe fare this time around. “I’ve partnered with Kopenhagen Fur, and we’re doing an alligator jacket that’s bonded with cashmere!” he exclaimed. Excited to finally be showing at Lincoln Center and working with his own music composer, Tell said we could expect silhouettes inspired by “ancient aliens” and Planet of the Apes. Fitting, considering he was sporting a shaggy, oversized, awesomely apelike sweater at the fête.