McCOLLOUGH: The whole reason why we even picked that name in the first place was that when we started, Barneys had just bought our collection and we didn’t have a name. We thought, Hernandez McCollough? Doesn’t sound so high end, does it?
HERNANDEZ: Proenza Schouler is better. I actually regret it.
McCOLLOUGH: Yeah. One of our biggest regrets is the name of our company.
Proenza Schouler Stays Grounded
Proenza Schouler's Jack McCollough and Lazaro Hernandez can always be relied upon to move the fashion conversation forward. In their spring 2014 collection, you could see elements of resort (in the use of pleats) and some continuation of last season's more sculptural and demure themes in a jacket here and there; but for the most part, the ideas were new. In a sort of seasonal reversal, this spring collection has a heavier, more grounded feel, while fall was full of crisp white looks.