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Estee Lauder Goes Multi-Culti For Its New Campaign

Yesterday Estée Lauder held an event to introduce its new campaign titled, “Every Woman Can Be Beautiful.” The event started with a few videos documenting Lauder campaigns through the years and Estée’s (the person) belief that all women are beautiful. One of her fantastic quotes? “There are no ugly women, just lazy women.” In other words, use some products! (Obviously Mrs. Lauder had some ulterior motives, but we like her spunkiness regardless.)


There are two products in the new Idealist line: Even Skintone Illuminator and Cooling Eye Illuminator. The first addresses skin tone issues that are present in all ethnicities, like redness, blotchiness, discoloration, and acne scars. In addition to active ingredients which will supposedly help these issues in two weeks, you get an immediate radiance boost when you put it on--optics in the formula disguise redness and give you a glow. I can vouch for this effect, if not the two-week claim.

The Cooling Eye Illuminator is applied with a ceramic applicator tip, which yes, is cooling. No need to stick this cream in the fridge. The product is meant to tackle dark circles and puffiness.

We were then all released into a room to mingle in a veritable supermodel convention: Hilary Rhoda, Carolyn Murphy, Liu Wen, Constance Jablonski, and Joan Smalls were all there. Even in my 4+-inch heels, I felt like a stumpy little weed amidst the willows. But they were incredibly friendly and talked to me about life backstage.

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Joan Smalls, who could not have been sweeter, had no idea how many shows she walked this past month, but said her mom kept track and she thinks it was about 40. The craziest look she had to endure? The