The fragrance news this Friday is particularly exciting. Margiela’s “Untitled” will hit the US in April, and Bond No 9’s “Madison Square Park” launches March 15. The best news? Neither one is in any way associated with a perky starlet.
Maison Martin Margiela’s “Untitled”: The label’s first fragrance launched in Europe in March 2010, and quickly became successful there, WWD reports. Now it’s finally coming stateside, and will be available exclusively at Saks for a year, starting this April. It’s the very definition of luxe, discreet, and non-traditional, as is everything this house produces. The scent is a woody green floral containing notes of galbanum, jasmine, incense and musk. A representative for the house told WWD: “The unique nature of this scent--it is a very different juice--has the capacity to build loyalty. It is so unusual that it is difficult to move on to another scent.” We’re intrigued. Even more intriguing is the way the scent will be marketed and sampled: ostrich feathers will be used. Will that famous white cloth tag be attached? No word yet about its retail price.
Bond No. 9’s “Madison Square Park”: We’re curious about when Bond No.9 is going to run out of NYC neighborhoods to represent with scent, but they’re still going strong, this time with a fragrance for Manhattan’s Madison Square Park. (It doesn’t smell like Shake Shack, though if someone could bottle that “Shake-Shack-On-A-Nice-Spring-Day” scent we would buy it.) This is a combo of florals and crisp green, a motif which is obvious the minute you see the amazing neon pink and green bottle. The rose blossom on the cap is removable--you can wear it as a bracelet or a brooch. Find it at Saks and at Bond No. 9’s stores and website. Prices range from $90 to $240.