The beauty world is waiting with bated breath (really!) for the full ad campaign featuring Kate Moss for Dior Addict lipstick, which launches in April. Video teasers were released about a month ago, and a full version, directed by Jonas Ackerlund, seems to have leaked. Either that or Dior didn't tell anyone about it. The 30 second TV spot has quietly circulated over the past week, but this is the 90 second long version. Take a look:
It’s gorgeous. Kate has perfect blonde hair, cat’e eye makeup, and pink lips. And what is on her nails? We must know! And the soundtrack is Duran Duran. The most interesting part is the footage of Kate at the S/S 2010 Dior show. No Galliano in sight.
Now, there are a few issues here that bear discussion. WWD reported in this month’s Beauty Inc. that the inspiration for the lipstick--which is supposed to be fabulous, shiny, and a bit sheer--is John Galliano’s “bold, daring” collections. Moss is a long-time Galliano muse. Also, it’s called “Addict” for heaven’s sake. Moss, of course, has an addiction history; so, allegedly, does Galliano. Is it irony? Is it edgy? Is anyone going to care? Is Dior? Will it even be addressed? Probably not. The images are gorgeous and we hear the product is, too.