You've all probably heard by now that Canadian retailer Aritzia is opening up shop in SoHo. The store opens officially at 528 Broadway in early June, but New Yorkers can secret shop now at their "shop before the shop" on the third floor of 524 Broadway.
We shopped before the shop and can report that it is very good news that Aritzia is finally coming to NYC (we had never heard of Aritzia before though they're huge in Canada and have outposts on the west coast and in Chicago). Imagine Madewell plus Topshop plus Intermix all rolled into one. When the actual store opens in June they'll carry many different brands (a la Intermix or Scoop) in addition to their own lines. But we'd be quite content to shop from Aritzia's nine in-house lines.
For spring there are luxe silk blouses, draw string silk pants cropped at the ankles, floaty skirts in creams and blushes, as well as younger-trending pieces like Baja hoodies, varsity jackets, and one very adorable sweater with a horse on it. Best part is the price--nothing is marked much higher than $150.
Check out our favorite looks from Aritzia for spring.