Proenza Schouler's PS1 became an instant "it bag." As such, it's been knocked off countless times. We've devoted several "Adventures in Copyright" to PS1 knockoffs, including ones by Gap, Zara and some label called Navoh.
Cathy Horyn noticed that the fashion blogosphere was buzzing about Target label Mossimo's take on the PS1 (which is pretty good). The knockoff was brought to the attention of designers Jack McCollough and Lazaro Hernandez, when McCoullugh's sister emailed her brother a photo of the bag from her local Target.
The Target knockoff of the PS1 is more significant than other knockoffs since Proenza Schouler has worked with Target in the past as one of their GO International designers. A few of the pieces from the label's past collection for Target are currently in store as part of a collection of 34 re-released pieces from past GO International lines to celebrate the program's fifth anniversary. So is Proenza Schouler peeved?
“So our product is in Target right now, and then this bag comes out,” chief exec Shirley Cook told the Times. “It’s just disappointing, especially from someone we worked with.”
“Our whole aesthetical idea with this bag was to take the hardware off...And the attitude, the slouch of the bag — they got the weight really right,” Hernandez told the Times. Though McCullough acknowledged the practicality of a more affordable version (the Target Mossimo bag retails at $34.99), noting, "“[W]hy save up and buy ours when you can buy theirs right away?” He later said he wished Target would stop selling the bag.
Horyn reached out to Target for comment and got an vague statement in response: “Target is committed to offering our guests everyday essentials alongside highly differentiated merchandise, all at a great value. It always has been and continues to be the policy of Target to respect the intellectual property rights of others.”
What do you think? Did Target go too far?