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Sylvester Stallone Is Launching a Full Line of Menswear. It's True!

We’ve seen many celebrities launch clothing lines to varying degrees of success, but this morning Men's Week dropped a shocker: Sly Stallone is launching a men’s “lifestyle” line. I had to make sure I wasn’t reading The Onion.

We’ve seen many

The inspiration for the collection will be his two best-known characters, Rocky and Rambo. This made me pause for a second, because if you Google images of Rambo, he’s often shirtless, dirty, and wearing a ratty headband. Which is fine I suppose, but not so appropriate for the boardroom.

But it turns out it won’t be quite so literal a translation. Michael Henry, part-owner of Sly Inc, explains, “Rocky at the end of the day is a love story,” he said, “while Rambo showcases the other side of masculinity, he’s a loner.”

The grooming products make total sense, because that man has an enviable head of hair, and you just know he doesn’t leave the house without a little cologne. (I’ll refrain from discussing his alleged plastic surgery issues.)

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Are guys going to want to wear this line? Is Stallone still relevant as a cultural icon? Who knows--it may be time for the hipster, skinny jean aesthetic to give way to a more testosterone driven look.

I leave you with this classic exchange between Rocky and his beloved trainer, Mickey:

Mickey: Why do you have to wear that stinkin' sweatsuit? Rocky Balboa: It brings me luck, you know? Mickey: Brings you luck! I'll tell you what it brings, it brings flies! Now here's what I want you to do... I want you to chase this little chicken. Rocky Balboa: Hey yo, Mick, what do I got to chase a chicken for? Mickey: First, because I said so. And second, is because chicken-chasing is how we used to train back in the old days. If you can catch this thing, you can catch greased lighting. Rocky Balboa: Well, I'll do it if you say so, but it ain't very mature. Mickey: Yeah, well neither are you very mature!