Why travel from store to store when it's quicker and easier to get your shopping done at the mall? This seems to be the philosophy behind superblog Nowmanifest.
The new site is a one-stop shop for the leading personal style blogs. Starting last month, the individual online locations of Bryanboy, Rumi Neely's Fashiontoast, Elin King's Style by Kling, and the digital counterpart of Industrie magazine, bacame part of the Nowmanifest network.
The homepage boasts instant updates from each of the bloggers--their posts, Twitter feed, and comments from their readers, so you never have to miss a dramatic photo of Rumi in a parking lot or a drunken tweet from Bryanboy. You can even conduct a search for keywords that scours all four blogs at once so you can see all of their Coachella and fashion week adventures in one spot. From there, you can travel to their separate pages that are presented in a sleek and simple format under the Nowmanifest umberella.
According to the site, the idea behind Nowmanifest is that bloggers are no longer simply "commentators." They are "creators." The platform is built to help take the blogosphere to the next level for the "modern consumer." Swedish digital media brand Fashion Networks International is behind the project.
Kling has recently been posting about looking for an apartment in NYC, which makes us think these leading style bloggers might be setting up a home base in NYC.
Bryanboy, Rumi, Elin, and Industrie were chosen because they are respected in the fashion industry and have a wide influence among their many followers. What's in it for the bloggers? A check at the end of each month, of course.
What are your thoughts about this new way to view?