Last night, more industry A-listers than we can count flocked to the IAC building on Manhattan's west side--for dessert.
To clarify, when infamously diet-obsessed Kaiser Karl collaborates with an ice cream company, interest is piqued. There to celebrate the the Lagerfeld-directed series of short films promoting Magnum's US debut (a brand of creamy frozen sweets quite popular across the Atlantic), celebs like Sky Ferreira and Kim Raver sipped chocolate-infused cocktails and mingled in the atrium. They were joined by some serious fashion bigwigs, from Anna Wintour and Patrick Demarchelier to designers Olivier Theyskens and the Costello Tagliapietra duo, as well as a flurry of models including Crystal Renn and Charlotte di Calypso.
As we enjoyed our cocoa-spiked prosecco, we were ushered into an adjacent hall for a few opening remarks from Tribeca Productions co-founder Jane Rosenthal. "I've basically been on a diet ever since learning we were teaming up with Magnum ice cream!" she laughed, introducing both Lagerfeld and Rachel Bilson, the star of the shorts. "Karl, you're the rock star at this year's festival," Rosenthal said. With that, lights dimmed and the mini-flicks began. So what did we learn? 1) Models love ice cream, too. In a big way. In "Photo Mood," the opening short, Bilson sports an awesome scarlet bob playing a famous supermodel with a serious sweet tooth. Only after she bites into a chocolate-dipped Magnum bar can she strike all the right poses--to the delight of her photographer, played by the ridiculously, ridiculously good-looking Baptiste Giabiconi.
2) In a creative funk? Grab some ice cream! In "Art Class," Bilson attempts (without much success) to complete a sketch for her drawing course, but keeps sneaking glances at a nearby fridge. After grabbing a Magnum (boy, does that sound questionable), she becomes instantly, miraculously inspired and is ostensibly transformed into the next Van Gogh. If that's all it takes, why doesn't she drop the pricey art classes, buy a bunch of ice cream bars, and just go pro?
3) Had Black Swan's Nina just chowed down on some ice cream, she might have been spared that awkward psychological downward spiral. In the final film, "Applause," Bilson's a talented ballerina who's accosted by adoring fans post-performance. Scurrying off to her dressing room, she's tenderly embraced by her boyfriend--but untangles herself just long enough to (you guessed it) reach for a Magnum ice cream treat. To be frank, if we were canoodling with Baptiste, we probably wouldn't be thinking about dessert, but hey--different strokes.
We caught up with the pint-sized actress, who looked adorable in a petal-pink Chanel haute couture design and black Chanel shell clutch, after the screening. "What's amazing about Karl," she explained, "is that he's such a nice guy, but a really incredible director too. A true visionary. He definitely knows what he wants!" For the record, she's now obsessed with Magnum Almond bars--a product of her sampling them for hours on end throughout the shoot, no doubt. And while she won't be able to stick around NYC for the rest of the Tribeca Film Festival, don't feel too sorry for the starlet--she's headed off on an exotic vacation starting today. "I'm going…someplace tropical," she told us with a smile.
For Lagerfeld's part, we unfortunately didn't spy the ponytailed uber-designer sampling any of the miniature Magnum treats making the rounds at the fête. But, in case you were wondering, those rumors about his Diet Coke caddy are 100% true. Wherever Karl went, a personally-carried goblet of the soda followed several steps after. So whether you were after sweets in the form of frozen dairy or, uh, aspartame, there really was something for everyone at this event.