We thought it sounded a little April Fools-y--why would Conde Nast, who owns Fairchild Fashion Group, who owns Style.com, branch out with a new print mag? A commenter on the AdWeek story echoed the sentiment, "Please tell me this is an April Fool's Joke? We have runway magazines...it's call every edition of VOGUE that exists. Errr..don't you own Style.com?" But we just received confirmation from a Fairchild Fashion Group spokesperson that the story is 100% true.
The mag is an extension of the brand, the spokesperson tells us, and while it's a "consumer play" from the mostly trade-focused publishing group, it's not the sole focus of the new venture, as the AdWeek article suggest.
Unfortunately Fairchild could not offer up any more details about the forthcoming publication. No word on how often it will publish. The first issue will use "Style.com" in the title, AdWeek reports, and will be about the fashion season, so it would make sense if this were a bi-annual publication to follow each fashion season. It will be a glossy and "rolled out internationally." The product is being developed by Fairchild Editorial Director Peter Kaplan and Style.com Editor-in-Chief Dirk Standen. And hey, we wouldn't mind reading more of Nicole Phelps and Tim Blanks.