Thanks to a grand endorsement from Carine Roifeld, Hakaan Yildirim was already a name to know when he received France's prestigious ANDAM award in 2010. “We’re in Harvey Nichols, Colette, Opening Ceremony–it’s nearly 26 stockists internationally!” he told Fashionista at the awards ceremony in Paris last October.
Now it's time for another up-and-comer to take advantage of the prize, i.e. €220,000, a mentorship with former Chloe chief exec Ralph Toledano, and the chance to show at Paris Fashion Week. This year's nominees include Jeremy Laing, Adam Kimmel, Anthony Vaccarello, Commuun, Matthew Harding, and Yiqing Yin. The judges? Pierre Berge, Hillary Alexander, Emmanuelle Alt, Nicole Phelps, Sarah Lerfel from Colette, and Humberto Leon from Opening Ceremony, to name a few.
Other past recipients include Giles Deacon, Jeremy Scott, Viktor & Rolf, Giles Deacon, Anne Valerie-Hash, and Richard Nicoll. Basically, if you win this award it's likely that you're going to be big. So good luck to the nominees.