Here is the Terry Richardson-shot campaign for Justin Bieber's highly anticipated new fragrance, Someday. The campaign co-stars Dree Hemingway (let'

While Justin Bieber may not be invited to cover magazines anymore due to poor issue sales, he doesn't need to worry about his popularity with his fan base quite yet. The Biebs' fragrance, Someday, destroyed sales records in its first month and is being called the most successful celebrity fragrance launch in history. Take that J. Lo and Beyonce! WWD reports that Someday brought in $3 million in less than three weeks (compare that to the previous best-selling launch, Beyonce's Heat, which made $3million in a month.) A spokesperson for Give Back Brands, which produces the scent, told WWD (gleefully) that retailers can't keep it in stock. (Ed. note: I think it smells pretty good. When I said this to my co-workers they looked at me blankly and said, "You do??") Only time will tell whether or not the Biebs can maintain this momentum.

Bieber Fever continues to afflict the nation's tween girls (and some of their moms, too), so the marketing of Bieber rages on. This time, it's in the way of scented dog tags and wrist bands, WWD is reporting. The Biebs recently launched Bieber-branded nail polish so it follows that he should make a foray into the celebrity fragrance market. We expect hair products to drop any day now. Of course, Bieber's fragrance, "My World," won't be a traditional spray-on scent. That would be so un-Biebs. The unisex scent will be infused in dog tags and wrist bands that can be stacked and traded just like Silly Bandz (and jelly bands before them). We shudder to think what sex acts Bieber dog tags might come to represent.

WWD is chock full of fragrance news today. Let's review. Rihanna's Reb'l Fleur: Rihanna's fragrance launches January 25, and you can expect it to be accompanied by a very loud advertising campaign. She'll be on billboards everywhere, including Times Square in NYC. A 30-second video will be launched online with hopes it will go viral (isn't it funny that this is now a marketing strategy?) The video will also be made into a commercial that will be shown in 1,900 movie theaters. The fragrance name refers to Rihanna's nickname given to her by her grandmother in Barbados. It's a strong scent with fruit notes, hibiscus, violet, coconut water, vanilla, patchouli, amber, and musk. Rihanna said it will be "like high heels with a short, flirty dress." Prices will range from $30-$59. Gucci Guilty For Guys: Gucci Guilty has killed it at perfume counters, in no small part because of its video starring Evan Rachel Wood and an innovative online marketing strategy. Gucci and P&G Luxury are hoping to capitalize again on the younger demographic with Gucci Guilty Pour Homme, which launches this March abroad and April in the US. Expect a similar 3-D commercial (to go along with Gucci's 3D sunglasses?) and slick print campaigns. The scent itself shares DNA with the women's Guilty, and has notes of lavender, citrus, green leaves, pink pepper, cedar, sandalwood, and amber. Prices will range from $27-$73. Cartier de Lune Is Blue: Cartier's new fragrance will launch at Saks counters in late January. It's a white floral musk priced from $75-$98. The most shocking thing? The bottle is blue--gasp! Cartier shied away from its signature red because they believe it made more sense for this fragrance, which is inspired by "the radiance of the moon."