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November 25, 2021
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Justin Bieber Launches a Fragrance To Bring His Lady Fans 'Closer To His World'; Terry Richardson Will Shoot the Campaign

Finally! Justin Bieber has moved beyond scented dog tags and is giving us a proper fragrance that we can spritz to our heart’s content. Called “Someday,” it is a fruity floral scent and will be available in June pretty much everywhere. “Let’s be real, the way a girl smells is very important to a guy!" the Biebs told WWD. "I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”
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Finally!

Terry Richardson shot the print ads, which star Dree Hemingway. An intriguing-sounding commercial, filmed by Robert Lee in a gravity-free cabin of a NASA training jet, will debut the day after Thanksgiving.

Retailers are naturally salivating over the prospect of this fragrance, which will probably make millions. Are you ready whole world’s going to smell like Justin Bieber? It's happening.

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