Justin Bieber Launches a Fragrance To Bring His Lady Fans 'Closer To His World'; Terry Richardson Will Shoot the Campaign
Finally!
Terry Richardson shot the print ads, which star Dree Hemingway. An intriguing-sounding commercial, filmed by Robert Lee in a gravity-free cabin of a NASA training jet, will debut the day after Thanksgiving.
Retailers are naturally salivating over the prospect of this fragrance, which will probably make millions. Are you ready whole world’s going to smell like Justin Bieber? It's happening.