Prada's approach to marketing--whether that's through the internet, billboards, or within its own boutiques--is usually a mix of high fashion, high art, and high thinking. That's why we're psyched for the brand's latest exhibit, "From Drawings to Pictures," which highlights two new, limited edition styles from its Minimal Baroque eyewear collection.
Instead of, you know, just putting out an advertisement, Prada asked three illustrators to interpret the glasses through drawings. Then Vogue Italia and Prada chose eight photographers to create pop/comic-inspired images of the sunnies. There's something quite surrealist about the whole thing.
The result is a mini-exhibit on display at Prada stores in Milan, New York, Madrid, Paris, London, Istanbul and Hong Kong starting tomorrow, May 17. Click through for more images from the show.