Rent the Runway--the service that lets you rent designer dresses for a few days at a time--is teaming up with Lancôme to sell a selection of color makeup, including Juicy Tubes, eyeliners, and bronzer.
The goal is to give RtR (www.renttherunway.com) clients the "head to toe" experience: Not only can you now wear a high-end dress for a fraction of the price, you can have makeup that complements your new look delivered in the same package.
“Lancôme is the perfect partner for our entry into beauty," Rent the Runway CEO Jennifer Hyman said in a statement. "They’re a luxurious, aspirational and sophisticated brand, just like our designer partners.”
It's no surprise Rent the Runway is entering the full-price market, and beauty seems like a smart way to do it. Lancôme may be luxurious, but it's prices are attainable. A Color Design Lipstick, for instance, is $22. Not cheap--but not crazy, either. These impulse purchases should add a nice little cushion to RtR's top line. (The site also sells lingerie at full-price.)
A list of Lancôme products available on Rent the Runway:
For Eyes: Color Design 5 Pan Eye Shadow and Liner Palette (Midnight Rush, Amethyst Glam, Bronze Amour)--$48 Artliner (Noir)--$29 Le Crayon Khôl (Black Ebony, Black Lapis, Moss)--$24.50 Définicils Mascara (Black)--$25 Hypnôse Drama Mascara (Black)--$25
For Lips: Color Design Lipcolor (Wannabe, Matte Red Haute)--$22 Juicy Tubes (Berry Bold, Miracle, Hallucination)--$18
For Face: Magic Bronzing Brush--$33