The tongue-in-cheek French intimates brand, Pull-In, is celebrating its 10th anniversary with the launch of a flagship concept store on the Bowery in New York.
The brand's philosophy? Just because you're all grown up doesn't mean you have to strictly stick to granny panties or silky little numbers under there. Pull-In's unique undies for men and women are decorated in vibrant prints that include cupcakes, kiwis, and DC comic book characters.
Women's items run around $30, while boxers for men cost about $40. The boutique is located at 259 Bowery between East Houston and Prince. But you can check out some of their best-sellers in the gallery below.