Gap’s 1969 Fall 2011 Preview: Good Vibrations and Modern Sophistication
We are living in an era of economic oxymorons. Crowds line up for gourmet food trucks, CEOs fly coach, and the vain receive Botox on the beach. Thus, timing was perfect when
But about the clothes: The designers of 1969’s Fall 2011 line wanted to “highlight the beauty of the fabric,” said Giuliani. Nicole Burroughs and Jason Ferro, the design directors for women's and men's 1969 jeans, presented materials never seen before (especially in a Gap store), including stretch leather and reptile embossed denim. Our favorites from the fall collection featured 1950s, 60s and 70s silhouettes, but there were new ideas presented in dropped crotch pants for men and women and a modern men’s pleated denim trouser (now, there is an oxymoron). The newest men’s cut, The Original, takes cues from the original 501 jean from the 1950s with a looser straight fit and cuffed hem.
Giuliani’s 1970s high-waisted summer jeans were translated into the women’s Saturated Sateen pant with a darker wash and slimming pin-tuck down the front for fall, the perfect jean for the office. We can predict the 1960s slim jean, the Audrey Crop, will fly off shelves, but it reminded us of a familiar Gap campaign for a certain black capri. Will the Hepburn-meets-Gap oxymoron work its selling magic this fall? We shall see.