Fashion is always doomed to repeat itself... though "doomed" may be too strong a word. Every season brings endless inspiration and comparisons from decades past. Though it may still feel like yesterday, enough time has passed in fashion years for the 1990s to be considered ripe for the picking. It should come as no surprise, then, that this decade has been back with a vengeance as inspiration for the past few seasons.
Over the past year we've seen androgyny, minimalism, and grunge and it's made us a bit nostalgic. To commemorate this resurgence, we've compiled some our favorite '90s campaigns.
Take a look.
The appeal of Glen Luchford's 1997 Prada campaign lies in the withered glamor and uneasy backdrop. The clothes may have evolved, but the pose and laid-back attitude seem to be mirrored in the label's current campaign.
Jil Sander's uniform, clean lines mirror Craig McDean's elegant photography, features which made them perfect partners in the 1990s.
Tom Ford's return to fashion heralds the return of what Tom Ford did best--seduction and sex. It turns out that 15 years isn't enough time for his M.O. to change as this Gucci campaign from 1996 bears a resemblance to some of the clothes he's currently designing.
As evidenced by Dolce & Gabbana's recent Madonna-helmed outings and this sweet, familial 1999 campaign with Gisele Bundchen, it's clear that the brand has not forgotten its homegrown Italian roots.
Jean Paul Gaultier was (and still is) the polar opposite of the minimal 90s yet his clothes still help to define that era. This 1998 campaign of his Frida Kahlo-inspired collection is just an example of the exciting and unconventional ads he was responsible for in the 90s. Not to mention the clothes.
Model Rosemary Ferguson strikes a relaxed pose while making grunge a little bit sweet in the late Corinne Day-lensed campaign for Miu Miu from 1994.
The combination of Kate Moss and Calvin Klein may be the quintessential 90s pairing. In this campaign from 1999, the colors remind us of spring Gucci but the simple and minimal feel is timeless. No wonder they were such a good pair.
Versace is due another slot on our top 10 list as the 90s with Richard Avedon were stellar times for their campaigns. Case in point, this mischievous Atelier campaign from 1995 with Kristen McMenamy and Nadja Auerman.
With a sultry smooch and playful smile, this Blumarine campaign from 1994 reminds us of the excitement of 90s fashion.